Boring loses business.
But the reality is, most of us are boring.
Just watch one of your own Zoom calls and see if you would be engaged with yourself. Well, 90% of us definitely would not!
Virtual has changed everything. The rules are different now. So you’ve got to up your game because you can’t just sit behind a camera and tell your stories anymore.
Here are ways to engage better with your customers:
- Be a sponge and be open to learning.
Go to people who have been there and done that. Our biggest problem as adult learners is we think we know everything. Find that person who has been there and done that. Then follow their process.
- Learn the structure of a great story.
Stop trying to find that story that will launch your career and instead, take the stories you already have. Make them so good that someone will pay you to hear them.
- Make your characters relatable.
Fill your stories with the different issues your customers are having. Give them that right story for that situation and the right emotion so you can bring them over to the other side to create that customer service experience. It’s about emotions, not just logic.
- Don’t tell your stories past-tense.
Bring your audience to the moment when the transformation happened and when the change happened when the customer went from “I hate you” to “Oh, good point!” That little shift is the critical shift.
- Change your pace elements every three to four minutes.
Tell a story that engages the audience’s brain one way. Then ask a question that engages the audience’s brain another way. The key is to change your pace element every three to four minutes.
For more information and resources on how you can better engage with your customers, check out The Customer Service Revolution podcast. If you’d like to listen, head over to 021: Boring Loses Business with Darren LaCroix.