Today’s guest is Craig Russell, a senior executive who has worked with top brands including Starbucks, Red Robin, Seattle’s Best, and Restaurants Unlimited.
Craig is the embodiment of world-class customer service.
It isn’t something you strive to achieve in two or three years. Otherwise, it’s going to be a painful three-year journey.
Rather, it’s a decision you have to presently make – to do world-class things, to act world-class, and to be world-class.
In this episode, you will hear:
- Why there’s no ribbon-cutting ceremony to be world-class
- Behavioral change in soft skills vs. execution skills
- How to empower your frontline with zero risks
- The need to marry digital technology with human interaction