The trusted connections one has built up over time are known as “social capital.” It acts as a human library of resources we can access anytime to gain or share information, knowledge, advice, and introductions. Social capital is a result of long-term continuous relationship building and one of the most powerful resources a person can have. You build social capital by always putting the other person’s goals first and foremost in every business relationship.
Lewis Howes, author of The School of Greatness, refuses to network. “I just connect and add value,” he says. “Networking is more transactional. It’s more focused on getting a result for yourself as opposed to thinking of how can you be of service to the other person in front of you that you meet and genuinely have interest in their needs as opposed to your needs.”
Connecting is about finding out what the other person needs and how you can help. According to Keith Ferrazzi, “The words networking and networker can suggest a self-serving purpose: that you’re in it to see what you can get out of others. A connector is reaching out to form an alliance with the other person, offering to be of service first and foremost. Networkers like to work the room and collect cards, but those cards don’t really mean much if the other person isn’t willing to take your calls because all you did was schmooze and move on. ”
Are you a networker or a relationship builder? They are two totally different strategies.
Find Your Yellow Tux
“Whatever’s normal, do the exact opposite,” says Jesse Cole, author and entrepreneur. Jesse Cole is the founder of Fans First Entertainment and owner of the Savannah Bananas. In 2018 Cole released his first book, Find Your Yellow Tux – How to Be Successful by Standing Out. The Savannah Bananas are known for their crazy promotions including their Dolce & Banana Underwear, Banana Nana’s Senior Citizen Dance Team, the breakdancing first base coach and their brand new male cheerleading team – the Mananas.
Jesse has welcomed more than 1 million fans to his ballparks and been featured on MSNBC, CNN and ESPN. The Savannah Bananas currently have sold out every game for three straight seasons and have a waiting list in the thousands for tickets.
*Related – Getting Your Team To Care Article By Jesse Cole
Jesse Cole Keynoting The Customer Service Revolution
The DiJulius Group is thrilled to announce Jesse Cole will be presenting at the 2019 Customer Service Revolution. Jesse’s presentation is titled How to Design the Ultimate Fans First Experience. In Jesse’s presentation you will discover how to:
- Evaluate your current customer map and customer journey.
- Learn how to create Raving Fans that are loyal instead of customers that are transactional.
- Using Raving Fans & Customer for Life techniques, you will learn to map the perfect customer journey with your company.
- How to develop the Fans First mentality to create attention and word of mouth marketing from your biggest supporters.
- Discover how to never lose a customer again with a step-by-step plan to Wow your customers even after the sale.
Register before June 1st & Save $850 Off Original Ticket Price ($2,000)
America’s #1 Customer Service conference is back with MORE! The 2019 Customer Service Revolution is a 2-day conference PACKED with world-class leaders, customer service experts, break out sessions, and top tips and tricks to help you implement the best customer experience strategies. Register today and save $850!