“Most people in business think, ‘Customer Service.’ And most people are wrong. The secret is to create a memorable customer experience — one that they will take back with them and share the stories with others. In John DiJulius’s book, What’s The Secret he creates the formula and gives the step-by-step answers for creating memorable experiences that lead to more loyalty and more profit.”
- Jeffrey Gitomer Author of Customer Satisfaction is Worthless, Customer Loyalty is Priceless