Mark C. Perna is the founder and CEO of TFS, a full-service strategic communications and consulting firm whose mission is to share and support every client’s passion for making a difference. As an international generational expert, Mark has devoted his career to empowering employers and educators to unleash the tremendous potential of today’s young people.

Mark’s best practices and keynote speeches have benefited parents, businesses, schools, and state and national organizations across North America. At TFS, Mark’s team shares his vision of helping organizations of all sizes experience significant gains in recruitment, engagement, retention, and performance rates.

Mark, who authored the best-selling book Answering Why: Unleashing Passion, Purpose, and Performance in Younger Generations, has also published numerous articles in national publications and interviews frequently on radio shows, television, and podcasts. Mark is the father of two Millennials and resides in Cleveland, Ohio. Find out more about Mark’s work at

Profile Picture For Nicole Paul
About The Author

Nicole Paul