9 Customer Experience Strategies to Dominate Your Industry and Make Price Irrelevant

The Customer Experience Strategies covered in this 29 page guide include:

  1. Incorporating Service Aptitude Training

  2. Training Your Employees on People Skills

  3. Removing Personal Interpretation

  4. Reducing Employee Roulette

  5. Being in the Certainty Business

  6. The Power of Purpose

  7. Being Zero Risk to Do Business With

  8. Everyone Spends Time on The Front Lines

  9. Creating an ROX Dashboard

CX Strategies

Customer Experience Strategies Build Loyalty

The key to building long-term customer loyalty is not through chasing price or luring new customers with discounts; rather, it is time to focus on building a positive experience that is so engaging and memorable that your existing clients can’t stop talking about you to others.

Is Your Customer Experience Strategy Making Price Irrelevant?

When I say you can make price irrelevant, it sparks conversation and debate. Some will say, “That is impossible!” I disagree, it is possible. I am not saying you can double your prices or even raise them 20 percent tomorrow and not lose existing or potential customers.

Are You Competing in Price Wars, or Experience Wars?

Every business must decide where they want to compete—in the price wars or the experience wars. I prefer to compete based on an outstanding customer experience. There’s a lot less competition. Many times, when a customer complains about the price, it isn’t because they were not willing to pay for something; it is because the experience didn’t justify it.

What Most CEOs Get Wrong in Their Customer Experience Strategy

Most would agree that the hospitality side (how our customers are treated and cared for) is just as important as the technical/operational side of what the customer receives. It is an enormous factor in creating customer loyalty. However, most company training contradicts this. We would never think of having an accountant, lawyer, nurse, doctor, hairdresser, or technician perform work without the proper technical training, certification, and licensing. Yet most companies have little to zero customer experience certification.