Your Engagement Surveys Are Lying to You. Here’s What You Should Measure Instead.
March 10, 2026 | By: John DiJulius
Why 82% of Employees Feel Lonely at Work, Even When Engagement Scores Look Good. I’ve spent the last three decades working side by side with some of the world’s most admired organizations — Starbucks, The Ritz-Carlton, Chick-fil-A, KeyBank, Lexus — helping them build cultures where both employees and customers genuinely thrive. And in that time,… Read Full Article
Your AI Customer Service Strategy Is Driving Customers Away. Here’s How to Fix It.
March 02, 2026 | By: John DiJulius
The AI customer service backlash isn’t about the technology. It’s about what companies are using it for. Here’s the headline that should terrify every C-suite executive in America: according to a January 2026 Kinsta/Propeller Insights survey of over 1,000 U.S. consumers, 93.4% prefer talking to a human over AI for customer service. Nearly 50% would… Read Full Article
Your Customers Aren’t Tired of Subscriptions. They’re Tired of Being Lied To.
February 20, 2026 | By: John DiJulius
How subscription price increases exposed the companies that forgot what a promise means. On February 2, 2026, anime streaming service Crunchyroll raised prices across all tiers for North American subscribers. The Fan Tier jumped from $7.99 to $8.99. The Mega Fan Tier went from $9.99 to $11.99. And the Ultimate Fan Tier climbed from $14.99… Read Full Article
Your Signature Experience Is Not a Perk. It’s the Product
February 17, 2026 | By: John DiJulius
What Every CEO Can Learn from Southwest Airlines Right Now. On January 27, 2026, Southwest Airlines boarded its last open-seating flight. Passengers who had flown Southwest for decades lined up one final time without knowing which seat they would sit in. By the next morning, the airline that had been defined for 53 years by… Read Full Article
The 10 Commandments: Your Complete Operating System for World-Class Customer Experience
February 10, 2026 | By: John DiJulius
How leading brands like Starbucks, Chick-fil-A, and Nestlé use this proven methodology to eliminate inconsistency, reduce customer churn, and build cultures competitors can’t copy. You’ve read the books. Attended the conferences. Highlighted the best practices. Your team is nodding along in agreement. But six months later, nothing has actually changed. Your customer experience is still… Read Full Article


