Building Stronger Connections In The Digital Age
Welcome to The Relationship Economy!
John DiJulius’ new book, his best work, The Relationship Economy, Building Stronger Customer Connections In The Digital Age. This book could not be timelier in the world we are living in.
Today’s illiterate are those who have an inability
to truly make a deep connection with others.
Today we are living in the “digital disruption era.” Technology has provided us with unprecedented advances, information, knowledge, instant access, and entertainment. As convenient as technological advances make our lives, they also have changed the way we communicate, behave, and think and have led to a dramatic decline in our people skills. As a society we are now relationship disadvantaged.
The pendulum has swung over to high tech and low touch. As a result we long for a sense of community, belonging, and purpose, a world in which people actually know our name, what we do, what is important to us, and have trust in one another. Those who understand that human touch is the most important part of any experience—especially a great customer experience—will flourish. Personally and professionally, success is about creating and building human connections.
Technological advancements are critical to every business staying relevant. However, technology by itself is not a differentiator. The more you place technology between the company and the customer, the more you remove the human experience. For anyone and any business to thrive in the future, they will have to master the art of relationship building. Since technological advancements have come at the expense of human connections, organizations now need to reinvent their business model to marry digital and human experiences in the best way possible.
What Is the Relationship Economy?
In a Relationship Economy the primary currency is the connections and trust among customers, employees, and vendors that create significantly more value in what we sell. These relationships and connections help make price irrelevant.
The Relationship Economy is about building a culture that recognizes the importance of each individual and of making everyone a part of a community that is working toward something bigger—a community that makes them feel cared for.
The Relationship Economy is how strongly you feel about the people and businesses in your life. Relationships are the biggest differentiator in customer and brand loyalty. Relationships are at the center of all we do.
