015: Cash is King, The Goal is Survival with Chief Evangelist Guy Kawasaki

In this episode, The DiJulius Group’s Chief Revolution Officer John DiJulius talks with Chief Evangelist Guy Kawasaki, the man who popularized the term “evangelism.” 

Guy Kawasaki started his career working directly with Steve Jobs as Apple’s Chief Evangelist. He is a brand ambassador for Mercedes Benz, an executive fellow of the Haas School of Business at UC Berkeley, and an adjunct professor at the University of New South Wales. 

Today, Guy is the Chief Evangelist of Canva, a graphic design platform that makes 4,000,000 graphics per day for people and has over 30 million monthly active users. 

Guy works with some of the top brands in the world. He is a speaker and the author of fifteen books, some of which have been both New York Times and Wall Street Journal bestsellers. Guy is also the creator of Guy Kawasaki’s Remarkable People podcast.

In this interview with Guy Kawasaki, you will learn:

  • How Guy was one of John’s highlights and lowlights in his speaking career
  • How he got started in his remarkable career
  • What being an evangelist means
  • How is evangelism different from sales
  • Which of Guy’s 15 books he recommends and why
  • Specific steps your business can take at this time of the pandemic
  • Why cash is king right now and how focusing on the essentials gives you clarity
  • About the Remarkable People podcast
  • What Guy wants his legacy to be
  • What Guy will be presenting on at the 2020 Virtual Customer Service Revolution
  • The goal of a speech and how you can get better at it


Resources mentioned:


Guy speaking at the 2020 Customer Service Revolution – https://customerservicerevolution.com/speakers/ 

Guy Kawasaki’s Remarkable People podcast – https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827

Guy’s website – https://guykawasaki.com/

Canva’s website – https://www.canva.com/

Follow Guy Kawasaki on Social Media:

Twitter – https://twitter.com/GuyKawasaki

Facebook – https://www.facebook.com/guy/

LinkedIn – https://www.linkedin.com/in/guykawasaki/

Instagram – https://www.instagram.com/guykawasaki


Book Recommendations:

Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything – https://www.amazon.com/Art-Start-2-0-Time-Tested-Battle-Hardened/dp/0241187265/ref=sr_1_1?dchild=1&keywords=guy+kawasaki&qid=1595775813&sr=8-1

Wise Guy: Lessons from a Life – https://www.amazon.com/Wise-Guy-Lessons-Life-Kawasaki/dp/0525538615/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1595775844&sr=8-2


About The Author

John DiJulius

John R. DiJulius is a best-selling author, consultant, keynote speaker and President of The DiJulius Group, the leading Customer experience consulting firm in the nation. He blogs on Customer experience trends and best practices.