114: How Leaders Can Be Better Storytellers

Capturing an audience’s attention can be tricky, particularly in a corporate setting. If you can master the art of storytelling, delivering your message becomes more enjoyable for everyone.

If you’re a fan of movies or TV shows, you’ll recognize good storytelling as soon as you hear it. They’re captivating. In a corporate setting, as a leader or speaker, you can borrow some of Hollywood’s methods to tell your own stories to craft a memorable message that resonates with your audience.

In this episode of The Customer Service Revolution, Chief Revolution Officer John DiJulius of The DiJulius Group talks with LaQuita Cleare, CEO of Clear Communication Academy, a highly sought-after international speaker and storytelling expert who believes in the power of communication to create change. Her degree in psychology enables her work to be science and research-based, while her theatre degree helps her clients’ executive presence, delivery skills, and ability to connect.

LaQuita believes in the power of words to create change, and she is on a mission to help audiences use stories to create tangible business impact. She shares with John how her Hollywood background taught her what a good story is, the importance of vulnerability to your storytelling, and why a good story always includes a journey with change and conflict.

Here are just a few takeaways:

  • LaQuita’s background in theatre and how she became a storytelling guru who teaches others how to clarify the direction of their visions
  • Why storytelling is critical to becoming a successful leader
  • Where people can find stories to implement into their presentations and why every story should have a journey with a change and a conflict
  • The common mistakes leaders make when they try to be storytellers
  • What you can learn from comedians and TED Talks about being a good storyteller
  • The role of vulnerability in storytelling and how it can connect you to your audience
  • When the details are important to a story and when they’re unnecessary

Resources mentioned:


The Customer Service Revolution Podcast

The 2023 Customer Service Revolution Conference

Customer Experience Executive Academy

Customer Experience Executive Online Academy

LaQuita Cleare’s website

Storytelling Summit

Follow LaQuita on Linkedln

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About The Author

John DiJulius

John R. DiJulius is a best-selling author, consultant, keynote speaker and President of The DiJulius Group, the leading Customer experience consulting firm in the nation. He blogs on Customer experience trends and best practices.