149: What is Your Competitive Advantage?

Want the secrets to standing out in a crowded market and captivating your customers?

On this episode of The Customer Service Revolution, get ready to change your business as guest Jaynie Smith analyzes the stark reality that many CEOs are in the dark about their competitive edge. John’s conversation with Jaynie dives into customer-centric strategies, where we blow the lid off “blah blah blah” marketing and reveal the remarkable tale of JTECH’s restaurant pager breakthrough. Learn the power of understanding your customer’s top buying criteria, and hear how a profound shift toward the client’s perspective can revolutionize the way you do business.

This is an expedition through the emotions that tie a client to a company, where trust and personal connection transcend transactional relationships. Discover why testimonials echo the heart of what customers most value, and we sift through Jaynie’s “Relevant Selling” strategies for gathering genuine client feedback—without breaking the bank.

Jaynie’s expertise offers an arsenal for any business ready to level up. Whether you’re an entrepreneur or a seasoned business leader, this episode is full of strategies to ensure your company stands out and strikes a chord with every customer it serves.

Here are just a few takeaways:

  • Why 95% of CEOs can’t articulate their competitive edge, stressing customer perspective over internal opinions
  • The importance of aligning business strategies with customers’ top buying criteria, featuring the story of JTECH’s restaurant pager
  • Emotional connections in client relationships and nurturing trust and personal connection beyond transactions
  • Strategies for collecting authentic customer feedback
  • The power of relevant testimonials in boosting customer loyalty
  • Cost-effective customer research methods from Jaynie Smith
  • The significance of past performance in marketing messages to differentiate a business from competitors
  • Common business flaws, like failing to ask customers what they value and not measuring or updating performance metrics regularly

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About The Author

John DiJulius

John R. DiJulius is a best-selling author, consultant, keynote speaker and President of The DiJulius Group, the leading Customer experience consulting firm in the nation. He blogs on Customer experience trends and best practices.