Has Uber’s Leadership Finally Gone Too Far?
A few weeks ago the CEO of Uber, Travis Kalanick, apologized for cultural
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In the beginning of March, Uber got blasted by its own investors for fostering a “toxic” culture. To make matters worse, Alphabet’s Waymo, parent company to Google, sued Uber for allegedly stealing some driverless car technology. If this wasn’t enough, on an Uber driver’s dashcam, Kalanick was shown berating the driver when he questioned him about fares. The CEO issued a staff-wide apology in which he admitted that his behavior had to change and that he was seeking leadership help.
*Related – Culture Reflects Leadership 8 Things Exceptional Bosses Constantly Tell Their Employees A poor culture will destroy a great business model, as we are seeing with
Ask John? “How do you implement ‘making price irrelevant’ when a new customer has never heard of your business until now, and doesn’t know of your awesome service yet?”
Sam Hello Sam,
The first place you need to start is ensuring your Customer-facing employees understand the true value of the services, products and most of the Experience they are selling to the Customer. They need to be taught the difference between doing business with your company and anyone else. Things like the trust Customers have, peace of mind, expertise, quality of product, the guarantee, relationships built, and that doing business with your company is Zero Risk. When done correctly, the Customer should realize they couldn’t afford to go cheaper. Have a question for John? Ask him your question on twitter @johndijulius. |
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