2014 Secret Service Summit: James Gilmore
“Goods and services are no longer enough,” wrote Joseph Pine & James Gilmore in their international best-seller, The Experience Economy. The book is now a classic, published in more than a dozen languages. The Experience Economy has been named one of the 100 Best Business Books of All Time! As business is constantly changing, the way to a customer’s heart has not. In fact, the idea of staging experiences to leave a memorable–and lucrative–impression is now more relevant than ever. Listen to James being interviewed by Dave Murray, sharing his insights on how the Experience Economy is a distinct competitive advantage!