Jeff Bezos: Secrets To Amazon’s Success
The Most Customer-Centric Company In The World
Amazon has really had only one stated goal since it began: to be the most customer-centric company in the world. That was Jeff Bezos’ goal when he started Amazon. Actually it wasn’t his goal—it was his obsession. Early in his career he told a reporter, “The reason I’m so obsessed with the drivers of the customer experience is that I believe that the success we have had has been driven exclusively by that customer experience. We are not great advertisers. So we start with customers, figure out what they want, and figure out how to get it to them.”
Bezos is consistent. Years ago I watched a video where he says, “When given the choice of obsessing over the competitors or obsessing over the customers, we always obsess over the customers.” Speaking at the Economic Club of Washington a few weeks ago, he was again quoted saying, “The No. 1 thing that has made us successful by far is obsessive compulsive focus on the customer as opposed to obsession over the competitor.”
Bezos also knows when a CEO is going to be successful at building a great customer experience company. “I talk so often to other CEOs and founders and entrepreneurs, and I can tell even though they’re talking about customers, they’re really focused on competitors,” Bezos said.
Recommended Video Clip To Share With Your Team
Watch this 50-second video to learn how to Ignore The Noise and focus on the one thing that will make your company successful.
*3 weeks until the 2018 Customer Service Revolution, October 24-25 in Cleveland Ohio!
The Future Of Customer Experience Has Never Looked So Good
I am so excited to recognize the 2018 graduating class of the Customer eXperience Executive Academy. This group of brilliant and passionate professionals from all over the world is obsessed with taking their organizations Customer Experience to world-class levels. This illustrious group is part of a special fraternity of only a few professionals in the world who have the training and distinction of being Certified Customer eXperience Executives.
Who Is Losing Sleep At Night Over Your Company’s Customer Experience?
The fastest growing position in corporate America is the Customer eXperience Executive (CXE). Regardless of your company’s size or business model, someone in your organization has to be in charge of the Customer Experience and all that goes with it. Jaime Pun and Brittni Walker are two of the best CXEs in the world. Their role in each of their organizations was to help create a superior Customer Experience and they crushed it. Both of their companies have grown at unprecedented rates and both are #1 in Customer Experience in their industries. They are also both graduates of the Customer eXperience Executive Academy.
The DiJulius Group is thrilled to announce that Jaime Pun and Brittni Walker will be co-presenting at the 2018 Customer Service Revolution, October 24-25 in Cleveland, Ohio. They will be discussing their roles as a CXE and how they have impacted change in their existing cultures. There will also be ample time for Q&A from attendees.
*Related – The Best Way To Celebrate National Customer Service Week by Jess Bound
Get Your Masters In Customer Experience
We are now accepting applications for the 2019 Customer eXperience Executive Academy (CXEA). Having worked with the top Customer Service organizations in the world, The DiJulius Group’s Customer eXperience Executive Academy (CXEA) gives you both theoretical and practical eXperience on how to elevate the levels of service at your company. With the need for rapid growth of the Customer eXperience Executive in businesses today, the Customer eXperience Executive Academy uses the X Commandments Methodology, which covers all facets and responsibilities that fall under Customer eXperience. Unlike any other institution, the CXEA’s focus, strictly on the Customer eXperience, prepares leaders to champion change at any company, regardless of industry.