206: The Key to Keeping Your CX TOMA (Top of Mind Awareness)

Summary

In this episode Chief Revolution Officer John DiJulius talks to Kevin Sloan, Executive Vice President, Head of Retail Banking, for KeyCorp. As Head of Retail Banking, Kevin Sloan leads the execution of KeyBank’s retail relationship growth strategy centered on helping clients and communities thrive. His responsibilities include leading 5,500 teammates across Key’s 950 branch offices, its Business Performance, Support & Enablement team, and its Client & Teammate Experience team. He is also a member of KeyCorp’s Executive Council.

Takeaways

  • Why KeyBank focused on the client experience
  • What did Key do to transform their client experience
  • What was the return on investment for Key
  • How did Key keep the client experience momentum going years after

Chapters:

00:00Celebrating 200 Years of KeyBank
02:50The Journey to Client Experience Excellence
06:12Moments Matter: A Framework for Success
09:04Recruitment and Retention Strategies
11:46Measuring Success: KPIs and Results
15:02Consistency in Customer Experience
17:46Building a Culture of Recognition
21:08Challenges of Maintaining Momentum
23:56Connecting Purpose with Client Experience
26:53The Importance of Emotional Connection
30:12Sustaining Momentum in Client Experience
33:05Collecting and Sharing Moments That Matter
35:59The Power of Small Gestures
38:48Conclusion and Reflections

Links

Connect with Kevin Sloan

Six Reasons Your CX Plummets When Your Business Skyrockets, and How to Fix It: https://thedijuliusgroup.com/download-reasons-your-customer-experience-plummets/

Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/

Employee Experience Executive Academy: https://thedijuliusgroup.com/project/exea/

Interview Questions: https://thedijuliusgroup.com/resources/

The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/

Experience Revolution Membership:  https://thedijuliusgroup.com/membership/

Schedule a Complimentary Call with one of our advisors:  tdg.click/claudia

Secret Service Blog:  https://thedijuliusgroup.com/secret-service-turns-20-and-the-dijulius-group-is-born-with-superior-customer-service-as-the-single-biggest-competitive-advantage/

 

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About The Author

John DiJulius

John R. DiJulius is a best-selling author, consultant, keynote speaker and President of The DiJulius Group, the leading Customer experience consulting firm in the nation. He blogs on Customer and employee experience trends and best practices.