058: Creating a Tattoo Worthy Brand

Chief Revolution Officer John DiJulius of the DiJulius Group talks with the legend of corporate culture, Chuck Runyon. Chuck is the CEO and co-founder of Self Esteem Brands, LLC, Anytime Fitness, Waxing the City, The Bar Method, Basecamp Fitness, Provision Security, Healthy Contributions, and Nutrition U. Chuck has created one of the most amazing internal work cultures for his employees and franchisees. More than 5,000 employees and customers (members) have Anytime Fitness tattoos! 

You will learn:

  • The purpose and vision of Self Esteem Brands
  • Why employee culture should be your obsession
  • What the 4 P’s are and how they drive everything SEB does
  • How they navigated the pandemic which crushed the fitness industry
  • How a World Class experience starts at Headquarters
  • How SEB is dealing with the great resignation era and the gig economy

Resources mentioned:




Chuck’s book:

Love Work: Inspire a high-performing work culture at the center of people, purpose, profits, and play


Self Esteem Brands: https://www.sebrands.com/

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About The Author

John DiJulius

John R. DiJulius is a best-selling author, consultant, keynote speaker and President of The DiJulius Group, the leading Customer experience consulting firm in the nation. He blogs on Customer experience trends and best practices.