154: Time to Have Some Insights

There’s a future where captivating presentations and innovative branding strategies set your business apart.

On this episode of The Customer Service Revolution, John and guest Chris Kocek, CEO of Gallant Branding, share the secrets to delivering presentations that will engage your team and ignite a shared vision that eclipses price wars. Chris brings his wealth of knowledge to the table, revealing how strategic branding and deep insights are crucial to reshaping your business and leading the charge in industry innovation.

We decode the success stories of disruptors like Airbnb and Netflix, tracing their path from recognizing customer pain points to reinventing entire industries. It’s not just about the “what” but the “how”—and we’ll show you how Liquid Death turned the water brand market on its head with a mix of environmental consciousness and punk rock flair. These are the catalysts for category-defining leaps if you want to challenge the status quo and reframe your brand’s narrative.

Finally, say goodbye to the old script as we explore the art of questioning everything. Marvel at how Polaroid’s instant photography shaped a culture of immediacy, and Warby Parker’s “why not” approach carved out a new vision for eyewear. We’re living change by changing contact centers into relationship hubs and placing faith in the power of “what if.”

If you’re ready to reshape the way you approach challenges and embrace innovation, this is an episode you can’t afford to miss.

Here are just a few takeaways:

  • The workshop on mastering presentation skills to rally teams around a brand vision
  • Klarna’s AI tool’s success in automating customer service which can lead to efficiency gains and substantial cost savings
  • The importance of strategic branding and insights for business change
  • How companies like Airbnb and Netflix leveraged customer pain points to disrupt traditional industries
  • Liquid Death’s unique branding approach
  • The role of customer insights in revolutionizing product development and transforming contact centers into relationship hubs
  • Polaroid and Warby Parker’s innovative questioning of the status quo
  • The power of “why” and “what if” to drive change

Resources mentioned:

thedijuliusgroup.com/the-customer-service-revolution-podcast

thedijuliusgroup.com/project/cx-executive-academy

thedijuliusgroup.com/project/exea

thedijuliusgroup.com/blog

www.amazon.com/Any-Insights-Yet-Categories-Transform/dp/098928493X

www.linkedin.com/in/chris-kocek-52217a9

www.thedijuliusgroup.com

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About The Author

John DiJulius

John R. DiJulius is a best-selling author, consultant, keynote speaker and President of The DiJulius Group, the leading Customer experience consulting firm in the nation. He blogs on Customer experience trends and best practices.