162: ACHIEVING CUSTOMER AMAZEMENT Study

Can frontline employees truly revolutionize customer service?

On this episode of The Customer Service Revolution, we uncover the insights shared by shuttle bus drivers in a unique focus group, revealing the crucial role of those on the frontlines in gathering and acting on customer feedback. John DiJulius, Chief Revolution Officer, emphasizes the power of regular focus groups with customer service representatives to continuously enhance service quality. We also welcome renowned customer service expert Shep Hyken, who shares groundbreaking findings from his latest research study, Achieving Customer Amazement (ACA).

John and Shep’s conversation dives deep into the shifts in customer satisfaction, particularly in the wake of the pandemic. We explore how the American Customer Satisfaction Index (ACSI) has fluctuated and why excellent service remains indispensable in B2B and B2C contexts. Real-world examples illustrate how even industries bound by long-term contracts must prioritize customer experience to sustain their business. Shep Hyken’s insights on customer loyalty and the importance of friendly, knowledgeable staff offer essential takeaways for any business leader aiming to thrive in today’s competitive environment.

As we look to the future, John and Shep discuss the evolving role of AI in customer service. With 62% of customers expecting AI to become a primary service mode, we examine why current self-service options often fall short and how businesses can better implement AI technologies. Addressing privacy and job displacement concerns, we highlight that AI will likely shift roles rather than eliminate them, maintaining the human touch vital for exceptional customer experience.

Tune in for a thought-provoking episode that challenges conventional wisdom and provides strategies for creating exceptional customer and employee experiences.

Here are just a few takeaways:

  • Insights from shuttle bus drivers on improving guest experiences
  • The importance of regular focus groups with frontline employees
  • How the pandemic has impacted customer satisfaction levels, referencing the American Customer Satisfaction Index (ACSI)
  • The criticality of excellent service in both B2B and B2C industries, including real-world examples
  • Shep Hyken’s findings on factors that drive customer loyalty, emphasizing friendly and knowledgeable staff
  • Examining the evolving role of AI in customer service, current shortcomings, and future expectations
  • Transforming employee experiences to enhance customer service and overall business health
  • A personal story about expressing love and appreciation in relationships, tied to a broader message of valuing the present moment

Resources mentioned:

thedijuliusgroup.com/the-customer-service-revolution-podcast

thedijuliusgroup.com/project/cx-executive-academy

thedijuliusgroup.com/project/exea

thedijuliusgroup.com/blog

Get The Employee Experience Revolution book: thedijuliusgroup.com/product/the-employee-experience-revolution-pre-sale

hyken.com/research

www.thedijuliusgroup.com

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About The Author

John DiJulius

John R. DiJulius is a best-selling author, consultant, keynote speaker and President of The DiJulius Group, the leading Customer experience consulting firm in the nation. He blogs on Customer experience trends and best practices.