The Power Of Brand Advocates

What would it mean for your bottom line if you were able to build a team of  10, 50, 100, 1000 sales reps, for free? Imagine if each of those sales reps had a strong influence on the opinions and purchase behaviors of your ideal customer. Sounds too good to be true – passive traffic, leads, sales and revenue, on complete autopilot? Maybe not.

The Power Of Brand Advocates

These folks are your most highly satisfied clients who share positive information about your products and services without being asked or paid to do so. They influence 20-50% of all purchases and generate over $6 trillion in consumer spending each year. Despite the value they bring to any business, there is a tremendous advocacy gap that exists today. In the US, 80% of companies are not leveraging advocates in their marketing campaigns, and worse, 58% don’t even know who their advocates are.

Ellen Shocks Waitress Who Delivers Great Service

A 22 year-old waitress overheard a pair of National Guard members discussing the fact they needed to limit their lunch order due to the United States federal government shutdown, which left these women without their usual paychecks and struggling to feed themselves and their families. Instead of handing the soldiers their bill, she handed them a handwritten note: “Thanks to the government shutdown, the people like you that protect this country are not getting paid. However, I still am. Lunch is on me! Thank you for serving ladies!”  It wasn’t long before Ellen DeGeneres heard the story and invited Sarah onto her show to pay her back the $27.75 but that wasn’t all she had planned. Watch the video to see happened.