Expertise is Not an Advantage
Is Expertise no Longer a Competitive Advantage? An article appearing in the Harvard Business Review, titled, The End of Expertise, |
Being Human If genuine expertise is no longer commanding its traditional premium in the marketplace, how can professionals differentiate themselves? It comes back to relationships; building strong, solid relationships, based on emotional connection, trust, and empathy. It is back to the future, where technology has taken us 360 degrees by knowing your client as a person and genuinely being interested in not only him/her as a Customer, but as a person, with a family and dreams. ***Related – You say you have relationships with your customers? Prove It! Brand Loyalty on the Decline Research shows that loyalty is on the decline. Consumers are considering more brands and switching providers more frequently than ever before. In fact three-quarters of major brand categories have declined in loyalty status. Loyalty has changed and businesses need to know it isn’t just about more coupons, points and promotions. Ask yourself if your Company’s loyalty program is truly to reward your top Customers or more of a marketing ploy to get them to spend more. A gift for your VIP Customers should be that, a gift. It should not be a promotion that only allows them to purchase a product or service that they are not interested in, with a paragraph of restrictions that apply. A great way to think about recognizing and rewarding your best Customers is through gratitude. When someone shows gratitude, it genuinely shows appreciation, with zero intention of benefitting from the act of gratitude. Superior Education has Never Been Easier
By delivering top talent via two-way video, Geniecast makes education and professional development
The Secret Service Summit is SOLD OUT!!!!
|