It’s a Wonderful Life

What if your company had never been created? – The classic movie, It’s a Wonderful Life, written by Frank Capra, is one of my favorite all time movies. For those of you who haven’t seen it, the premise of the storyline is about George Bailey (Jimmy Stewart), a man who has given up his dreams in order to help others and whose imminent suicide on Christmas Eve brings about the intervention of his guardian angel. The angel, Clarence, shows George all the lives he has touched and how different life in the community of Bedford Falls would have been had he never been born. It is an amazing lesson of how much we can affect the world. I like to use this movie as an example when we discuss the impact a company can make on their Customers and community. Consider if your business were never created. Would your Customers still be able to purchase a similar services and products elsewhere? Perhaps, but hopefully there would be something significantly diminished as a result of your business not being in their life or community.

The purpose motive – Best selling author and the leading expert on what motivates people, Daniel Pink, shares what he calls the purpose motive in one of the best presentations I have ever seen (see Daniel Pink’s TED Talk video):

Does everyone understand his/her purpose? – Is every employee taught what the organization’s purpose is outside of sales and profits? Does every employee truly know how his or her individual job and performance impacts that purpose? This is what world-class Customer service organizations do better than everyone else. (see creating a Service Vision)

Family Credo – After seeing how successful businesses were with connecting their people with the overall purpose, I realized this would apply toward my family. So about a year ago, my three sons and I sat down and created our own Family Credo statement, three pillars, and our family’s Never & Always. What we came away with was 100% my boys’ ideas. At the 2013 Secret Service Summit, I had my youngest son, Bo (11), share The DiJulius family credo. He nailed it! I hope you enjoy:

Highlights from the 2013 Secret Service Summit – it was our best year ever! In next week’s eService I will be recapping the biggest takeaways from each of the amazing speakers. This was our highest rated Secret Service Summit EVER! See what author and growth expert Patrick Thean had to say in his blog about his Summit attendee experience. It Takes Great Execution to Deliver World Class Customer Service

About The Author

John DiJulius

John R. DiJulius is a best-selling author, consultant, keynote speaker and President of The DiJulius Group, the leading Customer experience consulting firm in the nation. He blogs on Customer experience trends and best practices.

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