“Back to Starbucks” Is Working. Here’s the Leadership Lesson Behind It.

April 20, 2026 | By: John DiJulius

How One Brand’s Comeback Reveals the Answer to Modeling the Behaviors You Want to See I’ll Be Honest With You About Starbucks I have a complicated relationship with the Starbucks story right now. On one hand, I’ve spent 25 years holding them up as one of the greatest customer experience organizations ever built. I helped... Read Full Article

Tariffs Are Scaring Your Customers Into Shopping on Price. Here’s How You Win Anyway.

April 13, 2026 | By: John DiJulius

Your Customers Are Scared. What Are You Going to Do About It? I’ve been in the customer experience business for over 25 years. I’ve consulted through recessions, a global pandemic, and more rounds of “unprecedented uncertainty” than I can count. But what’s happening right now, in April 2026, is one of the most important moments… Read Full Article

The 10 Commandments: Your Complete Operating System for World-Class Customer Experience

February 10, 2026 | By: John DiJulius

How leading brands like Starbucks, Chick-fil-A, and Nestlé use this proven methodology to eliminate inconsistency, reduce customer churn, and build cultures competitors can’t copy. You’ve read the books. Attended the conferences. Highlighted the best practices. Your team is nodding along in agreement. But six months later, nothing has actually changed. Your customer experience is still… Read Full Article

Building Leadership Capabilities in the Employee Experience Era

December 15, 2025 | By: Dave Murray

How today’s top organizational challenge becomes your greatest competitive advantage According to recent research from Blanchard Companies, the #1 business challenge organizations face today is building leadership capabilities, surpassing concerns such as supporting agility (36%), boosting performance (31%), improving retention (23%), and managing the workforce impact of AI (21%). This confirms a truth many organizations… Read Full Article

Are You Getting Enough Customer Complaints? Plus Much More…

December 09, 2025 | By: John DiJulius

KLM Provides Excellent CX to Non-KLM Passengers KLM Royal Dutch Airlines is the national airline of the Netherlands and is renowned for its excellent customer experience. However, you have to fly KLM to experience it. That is why, for one week, KLM decided to help out all travelers, including those who don’t fly with KLM…. Read Full Article

A CX Unicorn: World-Class Hospitality Law Firm, Plus Much More…

November 07, 2025 | By: John DiJulius

One of the Most Important New Books to Come Out Having three young adult sons and seeing how different and complicated their lives are compared to my life at the same age, I am really excited about this new book. My favorite podcaster, Scott Galloway, has just released a timely new book,Notes on Being a… Read Full Article

Rolling Out New Customer Experience Training in a Hybrid Work World

August 29, 2025 | By: Dave Murray

Rolling out new Customer Service content to an entire organization has never been simple—and today’s hybrid workplaces make it even more complex. With employees splitting time between remote work and the office, the challenge is no longer “What do we share?” but also “How do we reach everyone effectively?” One organization, PSECU (Pennsylvania State Employees… Read Full Article

Making Every Moment Matter: How KeyBank Transformed Culture and Client Experience and Continues to Break Records

May 30, 2025 | By: Dave Murray

Overview KeyBank’s “Moments Matter” initiative exemplifies a holistic and sustainable cultural transformation that has significantly improved employee engagement and client loyalty. Spearheaded by Victor Aranda and championed by executive leadership, this initiative aligns organizational behavior with strategic goals through a thoughtful and multi-dimensional approach. Challenge In a competitive banking landscape, KeyBank sought to differentiate itself… Read Full Article

What all World-Class Customer Experience Brands Have in Common

October 01, 2024 | By: John DiJulius

Most companies have multiple statements—a mission, purpose, and core values. The problem with having numerous statements is that employees can’t keep track of them or remember them. The one statement that all world-class customer experience organizations have in common is they all have a customer experience action statement that they make sure every one of… Read Full Article

6 Steps To Crafting A Signature Brand Experience That Delights Your Customers

November 06, 2023 | By: Cal DiJulius

Creating a signature brand experience isn’t just about what you do; it’s about how you make your customers feel. It’s the difference between a one-time transaction and a lifelong memory. At the DiJulius Group, we’ve honed a methodology that empowers brands to leave an indelible mark on their customers’ hearts and minds. Think of one… Read Full Article