6 Steps To Crafting A Signature Brand Experience That Delights Your Customers

November 06, 2023 | By: Cal DiJulius

Creating a signature brand experience isn’t just about what you do; it’s about how you make your customers feel. It’s the difference between a one-time transaction and a lifelong memory. At the DiJulius Group, we’ve honed a methodology that empowers brands to leave an indelible mark on their customers’ hearts and minds. Think of one… Read Full Article

Why Every Business Needs A Customer Service Consulting Firm

June 23, 2023 | By: John DiJulius

Is the goal of your business to be the best experience anybody could have in a day? If so, expert guidance can help you make that happen, again and again. While there are many variables at play across a wide range of industries, the reason every business needs a customer service consulting firm comes down… Read Full Article

How to Train Great Customer Service Skills in the Next Generation

June 12, 2023 | By: John DiJulius

Great customer service skills is something we all want our next generation of employees to have. But when your employee disappoints your Customer, whose fault is that? Typically, the blame is placed on the employee for using poor judgment or being indifferent to the Customer. However, ninety-nine percent of the time blame should be placed… Read Full Article

Increase Customer Loyalty by Doing This When You Train Team Members

April 11, 2023 | By: John DiJulius

“We are a customer-first organization” “Treat customers the way you want to be treated” “Exceed customer’s expectations” “Going above and beyond is our standard” “We deliver genuine hospitality” Leaders love to throw around platitudes when it comes to customer experience, and all of these are great mantras. By themselves, however, they are just platitudes and… Read Full Article


Be a Zero Risk Company with a Great Customer Loyalty Strategy: Screw Up First

May 10, 2022 | By: John DiJulius

One of the key characteristics of the top customer experience brands in the world is that they are ‘Zero Risk’ to do business with. A Zero Risk business isn’t one that never makes mistakes; every excellent customer service company drops the ball from time to time. The secret to what makes these top brands Zero… Read Full Article

How to Create a Tattoo Worthy Brand

October 07, 2021 | By: John DiJulius

More than 5,000 employees and customers (members) have Anytime Fitness tattoos.  According to Chuck Runyon, the CEO and co-founder of Self Esteem Brands, LLC (parent company for  Anytime Fitness, Waxing the City, The Bar Method, Basecamp Fitness, Provision Security, Healthy Contributions, and Nutrition U), one of the keys to their success is their obsession with… Read Full Article

Customer Bill of Rights: You Want Customer Loyalty? Be Brilliant at The Basics

May 27, 2021 | By: John DiJulius

Would you ever expect to go to Disney and see a Disney cast member in full uniform who’s on break, chewing tobacco, or spitting on the ground while guests are walking by? Never. And do you know why Disney, Ritz-Carlton, Starbucks, and all of the best customer service companies in the world are so consistent… Read Full Article

How Apple, Starbucks, and Southwest Outperform the Rest of Their Industries Regardless of the Economy

May 20, 2021 | By: John DiJulius

In a time of uncertainty, there are only three certainties in life: death, taxes, and customer experience. Interestingly, it takes a pandemic or an economic fallout for companies to focus more on the customer experience they deliver.  Unfortunately, many leaders still don’t see the correlation between customer service and company success. However, as a few… Read Full Article

4 Ways to Start Your Customer Service Revolution Journey

May 13, 2021 | By: John DiJulius

Customer service done right can be your company’s single biggest competitive advantage.  Become a revolutionary customer service leader who’s ready to stop competing on price and instead focus on building a brand that people cannot live without. If you’re ready to start your own customer service revolution journey, follow along. What Customer Service Revolution Means… Read Full Article

The Importance of Creating A Day in The Life of Your Customer Story & Customer Avatars

May 06, 2021 | By: John DiJulius

The most successful companies in the world are not characterized by the best products in the world but by redefining expectations. The best brands address our emotional and social needs. Strong businesses define a brand character that reflects our values and our personality.  Organizations must not let relationships become mere transactions because customers will stay… Read Full Article