|Starbucks Opening Up Even More Upscale Brand|
Starbucks has been the standard on what a coffee experience should be and are already the most expensive. CEO Howard Schultz feels he can truly make price irrelevant. The company announced that they will be launching a new chain called Starbucks Reserve-only in 2017. “We recognize our customers expect and desire a higher level of product and we want to give it to them,” Schultz said.
The Willy Wonka of Coffee
The new Reserve-only stores will be about twice as large as current Starbucks stores. If you want to hear from a visionary who isn’t afraid to go totally against conventional wisdom, watch this three-minute interview with Howard Schultz.
“This majestic place will take our customers on a magical carpet ride. Nine and a half years ago I wrote in a journal, let’s create the Willy Wonka of Coffee. I wanted to create this multi-sensory experience with theatre, romance, and drama and have the coffee moving around and create a real roasting manufacturing facility and we have done it. I have talked for a year now about this seismic change of consumer behavior changing and going away from bricks and mortar traditional retail shopping and to ecommerce and mobile. In order to mitigate that, I think it’s incumbent upon the responsibility of retailers to create these fantastic experiences that’s going to sweep them away.”
When US Airways Flight 1549 or “The Miracle on the Hudson” ditched into the Hudson River on January 15, 2009, there was more than one hero on that plane. Dave Sanderson knew he was exactly where he was supposed to be. The last passenger off the back of the plane on that fateful day, he was largely responsible for the well-being and safety of others, risking his own life in frigid water to help other passengers off the plane. Despite the hazard to himself, Sanderson thought only of helping others and emerged from the wreckage with a mission: to encourage others to do the right thing. This fall, the movie Sully starring Tom Hanks, about the Miracle on the Hudson, is coming out.
Dave Sanderson Presenting At The Summit
Dave Sanderson is an inspirational survivor, speaker, and author. His thoughts on leadership have made him an internationally sought-out speaker. Despite the hazards to himself, Sanderson thought only of helping others and emerged from the wreckage with a mission: to encourage others to do the right thing. That experience profoundly changed his life and today he travels the globe sharing his inspirational and motivational leadership messages to help people make a difference in how they do business and live their lives. The DiJulius Group is thrilled that Dave Sanderson will be presenting at this years Secret Service Summit September 29th & 30th in Cleveland, Ohio.
Dave teaches the key distinctions on what drives people to do what they do and the tools to help you to “Create your own Flight Plan”. He will show you how to compress decades of other people’s experiences into days for you and your team to execute.
Key areas Dave will cover in his workshop at the Summit will be:
* Developing Your Inner Hero
This August: CX Journey Mapping Class in CLEVELAND!
The Customer Experience Journey Map provides a complete picture of the Customer interaction. It is a tool to help companies see what their Customers really want. When you complete this class, you will have the tools to develop any organization’s journey map. This 2 day, one of a kind class is taught by The DiJulius Group, this August 3-4. In this class, you will learn to develop and facilitate a Customer Experience Journey Map for companies in any industry, and become a certified Secret Service agent.