3 Companies Making Price Irrelevant

Don’t compete in price wars, compete in experience wars

Applestore, The DiJulius Group

Here are three examples of companies continuing to Make Price Irrelevant by focusing on the experience.

  1.  The Apple Store

No iPhone launch, no new product launch, just a typical day in an Apple store.


  1. Starbucks

    Starbucks Experience, The DiJulius Group

This is a line at Starbucks, located inside a hotel, that had over 50 people patiently waiting while there were multiple competing coffee stores in the same hotel that were a ghost town and cheaper!





  1. Chick-fil-A

Survey says…Chick-Fil-A Has The Best Customer Service In America. Check out what this customer posted about her Chick-fil-A experience.


*Related – *Related- Am I A Hypocrite Because I Believe In Price Match Guarantee?


Client Spotlight

CLIENTSPOTLIGHT, The DiJulius GroupWe love to brag about how amazing our clients are. Advance Financial, a financial service company headquartered in Nashville, Named One of America’s Best Places to Work for the second year in a row.

Nitel, a next generation technology services provider headquartered in Chicago was named Computerworld’s 2019 List of Best Places to Work in IT.


Answering Why

Answering Why Mark Perna, The DiJulius Group

Today’s young people are talented and resourceful, and when their full potential is unleashed, they will transform the employment landscape. Mark C. Perna has devoted his career to empowering employers and educators to unleash the tremendous potential of today’s young people. His book, Answering Why: Unleashing Passion, Purpose, and Performance in Younger Generations, addresses the burning questions faced by educators, employers, and parents everywhere.



Mark Perna Presenting At The Customer Service Revolution

The DiJulius Group is thrilled to announce Mark C. Perna will be presenting at the 2019 Customer Service Revolution. Get ready to meet the younger generations you never knew — how they think, what makes them tick, and how to build a relationship that will motivate enhanced performance. Mark’s culture model will help you create a competitive advantage for your company, inspiring your employees to grow by starting new conversations about the opportunities available in your organization.

Thursday August 1st Is The Last Day To Save $650 On The 2019 Customer Service Revolution!

About The Author

John DiJulius

John R. DiJulius is a best-selling author, consultant, keynote speaker and President of The DiJulius Group, the leading Customer experience consulting firm in the nation. He blogs on Customer experience trends and best practices.