222: How to Identify and Eliminate Negative Cues in Business

Summary:

In this episode of the Customer Service Revolution, Denise Thompson and John DiJulius discuss the changing landscape of customer service, particularly focusing on Southwest Airlines. They explore how the airline, once a leader in customer satisfaction, is facing challenges due to management decisions prioritizing profits over customer experience. The conversation delves into the importance of employee engagement, the impact of negative cues in customer interactions, and the need for businesses to maintain a customer-centric approach to thrive in a competitive market.

Takeways:

  • Southwest Airlines was once a leader in customer service.
  • The airline’s profitability has declined due to management decisions.
  • Happy employees lead to happy customers.
  • Negative cues can significantly impact customer experience.
  • The language used in customer interactions matters.
  • Management’s paranoia can lead to overly strict policies.
  • Companies built on customer experience tend to outperform others.
  • The tone of voice in customer service is crucial.
  • Southwest’s shift from open seating to assigned seating reflects broader industry trends.
  • Customer service strategies must evolve to maintain relevance.

Chapters:

00:00Introduction and Overview of Customer Service Revolution
02:00The Evolution of Southwest Airlines
04:18Profitability and Customer Experience
09:25Negative Cues in Customer Service
16:45Conclusion and Final Thoughts
This episode is sponsored by Fin.  Learn more at Fin.ai/csrevolution

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About The Author

John DiJulius

John R. DiJulius is a best-selling author, consultant, keynote speaker and President of The DiJulius Group, the leading Customer experience consulting firm in the nation. He blogs on Customer and employee experience trends and best practices.