Episode 082: What has a Better ROI: Advertising or CX Training?

Chief Revolution Officer John DiJulius of The DiJulius Group discusses what has a better ROI: Advertising or CX Training?

You will learn:

  • The companies that don’t invest in CX have leaders who don’t understand the financial impact it can have
  • Sales is a lagging indicator of the level of CX your company is providing
  • 75% “don’t accept advertisements as truth”
  • 90% “believe brand recommendations from friends”
  • 5% increase in customer retention can increase a company’s profit by 75%
  • 80% of your company’s future revenue will come from just 20% of your existing customers
  • Tesla spends zero on advertising

Resources mentioned:


The Customer Service Revolution Podcast 


About The Author

John DiJulius

John R. DiJulius is a best-selling author, consultant, keynote speaker and President of The DiJulius Group, the leading Customer experience consulting firm in the nation. He blogs on Customer experience trends and best practices.