What Can The Greatest Showman Teach Us About Customer Experience? | An Experience In The Last Place You Would Expect | The Best Secret Service System Ever

What can The Greatest Showman teach us about Customer Experience?

The blockbuster film, inspired by the story of P. T. Barnum’s creation of the Barnum & Bailey Circus, The Greatest Showman celebrates the birth of show business, and tells of a visionary who created an unusual never seen before experience that became a worldwide sensation.

The Greatest Showman on Customer Experience

P. T. Barnum’s concept was to find unique people that could create an entertaining experience people have never seen before. The strategy Barnum takes is exactly the same strategy any company would want to take to build an exceptional Customer Experience. Below are the top quotes from the movie:


  • “The noblest art is that of making others happy.”
  • “We need unique people willing to do unique things.”
  • “Men suffer more from imagining too little than too much.”
  • “No one ever made a difference by being like everyone else.”
  • “Comfort is the enemy of progress.”
  • “Everyone’s got an act.”
  • “You don’t need everyone to love you. Just a few good people!”


Restaurant manager goes to house of woman who gave poor online review

We do not recommend using this approach with your unsatisfied Customers. A manager of a restaurant showed up at a Customer’s door at 10 pm because she only gave his Virginia restaurant a three star Yelp review. The manager’s reasoning, “We just started 4 weeks ago. We wanted to make sure all of our customers are happy with their orders. We wanted to build our clientele. We made a mistake by going that late. I think our emotions just got the best of our business judgment. We should have waited for a better solution.” Really, do you think?

*Related – Author hunts down bad reviewer and knocks her out


If someone can make an experience out of a urinal, what can your business do?


Picture this, you are going to use the restroom and suddenly you see a soccer ball and goal in the urinal (aka Ur-in-Goal). Thank you to my friends at Experience This podcast for sharing this surprising story, “If someone can make an experience out of a urinal, then what can you do for your business?”


Recommended Video Clip To Share With Your Team

Watch this 1 ½ minute video on The best Secret Service System ever that will help your personalize your Customer’s Experience.


Customer eXperience training available 24/7

1fb86ee6 Ffeb 4657 89a6 6b48216cc99e, The DiJulius Group

Are you interested in redefining the service your company delivers? Have you thought about enrolling in The Customer eXperience Executive Academy Online but are not quite ready to commit, because of time or resources? We have your solution!

Whether it’s a time restriction or you’re not ready to take advantage of the entire CXE Academy experience today, or perhaps your team only needs to focus on a single area of service. We are now offering the opportunity to join The Customer eXperience Executive Academy Online, one class at a time.

Df2d7078 D24e 4822 9428 01fe00597447, The DiJulius Group

Now, you can register for any of the following courses for only $449.00 each:

Register now for any of our single modules and if you decide within 30 days to purchase the entire Academy containing all 12 modules, we will credit your single module purchase price against the Academy offering!


About The Author

John DiJulius

John R. DiJulius is a best-selling author, consultant, keynote speaker and President of The DiJulius Group, the leading Customer experience consulting firm in the nation. He blogs on Customer experience trends and best practices.