Dina Dwyer-Owens: Living R.I.C.H.
You Can Buy Time
It is predicted that a significant amount of new businesses will sell services instead of products, specifically time saving services. The old adage you can’t buy time no longer holds true. Today’s consumers value their time more than ever and as a result are using their disposable income to buy time. Research from the Proceedings of the National Academy of Sciences show that those who spend money on timesaving services feel happier. As personal income increases, personal time decreases so adults are now spending more money on products and services that allow them to take back their time.
An article titled Forget That Product You’re Working On. What’s Really Going to Sell in the Future Is … Services shares how we have gone from do-it-yourself to ‘do-it-for-me’ (DIFM). “[These consumers] prioritize spending time with their kids or their hobbies over mowing the yard, cleaning the house or washing their cars. Importantly, the DIFM consumer is willing to spend money to save time,” says Scot Wingo, cofounder of ChannelAdvisor and CEO of Spiffy, an on-demand car care service. “In the next five years, I think it will feel as archaic as using the Yellow Pages to have to ‘call’ a service provider. Your phone will be the remote control for your life, and you will have a myriad of products and services available to you at your whim in a completely transparent and digital way.”
| * Have you seen John’s TEDx Talk? | ![]() |
Are You Living R.I.C.H.?

During her tenure at Dwyer Group, Dina Dwyer-Owens has helped grow the company into a billion-dollar international business. She credits much of that financial success to the company’s rock-solid system of core values. America also knows her for participating in CBS’s Emmy-winning hit reality show “Undercover Boss” and the first-ever special episode “Undercover Boss: Epic Bosses.”
*Related – Leading And Living With Your Code Of Values by Dina Dwyer-Owens
Dina Dwyer-Owens Keynoting The Customer Service Revolution

How To Achieve Success In Your Life And Business With A Proven Code Of Values
Dina’s presentation will share how intentionally putting values into action can add major value to your bottom line… and your personal life. That’s an investment worth your time!
In this presentation you will learn:
- How to operationalize values so they can be put into practice
- How to get employees engaged in living the values and loving it
- How to create systems that keep values top-of-mind in your organization
- Why your core values should be living and breathing… not just stuck in frames and hung on the wall
The Customer Service Revolution Conference
Only a few days left (August 31st) to save $600 on the 2018 Customer Service Revolution October 24th & 25th in Cleveland, Ohio.





