Episode 082: What has a Better ROI: Advertising or CX Training?

April 20, 2022
By: John DiJulius

Chief Revolution Officer John DiJulius of The DiJulius Group discusses what has a better ROI: Advertising or CX Training?

You will learn:

  • The companies that don’t invest in CX have leaders who don’t understand the financial impact it can have
  • Sales is a lagging indicator of the level of CX your company is providing
  • 75% “don’t accept advertisements as truth”
  • 90% “believe brand recommendations from friends”
  • 5% increase in customer retention can increase a company’s profit by 75%
  • 80% of your company’s future revenue will come from just 20% of your existing customers
  • Tesla spends zero on advertising

Resources mentioned:

 

The Customer Service Revolution Podcast 

 

View John's Demo Video
About The Author

John DiJulius

John R. DiJulius is a best-selling author, consultant, keynote speaker and President of The DiJulius Group, the leading Customer experience consulting firm in the nation. He blogs on Customer and employee experience trends and best practices.