How to Create a Tattoo Worthy Brand

More than 5,000 employees and customers (members) have Anytime Fitness tattoos. 

According to Chuck Runyon, the CEO and co-founder of Self Esteem Brands, LLC (parent company for  Anytime Fitness, Waxing the City, The Bar Method, Basecamp Fitness, Provision Security, Healthy Contributions, and Nutrition U), one of the keys to their success is their obsession with employee culture. 

Why You Need to Be Obsessed with Employee Culture

You can’t expect your consumers to love you if your employees don’t. Therefore, everything about your brand has got to start at headquarters. 

When franchisees come in for training, they should be able to feel your culture so that they can, in turn, take it back to their stores and empower their team to do well and provide a great culture for their consumers. 

Plus, who doesn’t want to enjoy the workplace every day? You could be spending over half your waking hours at work. Why not make it enjoyable, challenging, fun, and meaningful? 

Many people spend too much time not enjoying the process. 

At the end of the day, a leader is supposed to drive engagement. A great culture engages its employees at a high level which ultimately leads to performance. 

Self Esteem Brands’ 4 P’s to High Performance:

  • People
  • Purpose
  • Profits
  • Play

What is ROEI?

ROEI stands for Return on Emotional Investment. 

You want to win the hearts and minds of your stakeholders, consumers, franchisees, and employees. You want to get them emotionally invested in the work. If they care about it and know that it matters, they’re going to do better work. 

Gallup studies still say that 70% of people drive to work every day either feeling neutral or unhappy. You, on the other hand, should create a culture where your employees love what they do.

For more information and resources on Creating a Tattoo Worthy Brand, check out The Customer Service Revolution podcast. If you’d like to listen, head over to Episode 058: Creating a Tattoo Worthy Brand.

About The Author

John DiJulius

John R. DiJulius is a best-selling author, consultant, keynote speaker and President of The DiJulius Group, the leading Customer experience consulting firm in the nation. He blogs on Customer experience trends and best practices.