This Marketing and Sales Consulting Company Created A CX Certification Program for their Customers

Technology Marketing Toolkit (TMT) works with IT service companies that are managed service providers (MSPs). Over the last 20 years, TMT has experienced enormous growth. Nothing can ruin a company’s customer experience faster than rapid growth. CEO & Founder of TMT, Robin Robins understands that. In 2022, Robins made a significant investment in TMT’s customer experience. She hired The DiJulius Group, promoted Debi Bush to Customer Experience Officer (CXO), and sent her to the Customer eXperience Executive Academy (CXEA).

Debi, The DiJulius Group — Debi Bush graduating from CX Executive Academy

As a result, TMT’s two biggest key performance indicators (KPIs) tied to its customer experience, member(client) retention and member upgrade (when a client chooses to upgrade their annual membership with TMT), have risen dramatically since 2022. Having worked with TMT for three years now and spoken several times at their member conferences, I will tell you that TMT is truly the brand its members cannot live without.

However, TMT didn’t stop there. TMT is always trying to find ways to increase the value of its premium membership, Producers Club. This is an exclusive membership that their clients must be invited to join (and pay for). TMT has created a customer service certification program that their members can send their employees through to raise the level of their own client experience. This program is called World-Class Customer eXperience Trained.

WCCX Trained

The World-Class Customer eXperience Trained (WCCXT) certification is a unique and prestigious company-wide certification specifically and exclusively for MSPs and IT services firms. The training equips companies with the tools and knowledge to deliver world-class customer experiences daily. The IT services firms with the WCCXT certification have demonstrated their commitment to the customer eXperience; they’re more than just a tech support company. They have set themselves apart by having this certification conferred upon them. It creates a real differentiation for them in their marketplace, in their sales process, and in attracting and hiring staff.

Once a TMT Producers Club member gets certified, they are recognized with WCCXT badge that they can Wccet, The DiJulius Group advertise on their website and to their clients and potential clients. This certification tells them their IT Firm staff has been put through the same training companies as The Ritz-Carlton, Starbucks, Key Bank, Chick-fil-A, Lexus, Celebrity Cruises, and Bristol Myers Squibb.

TMT also recognizes one Producers Club member each year with the Circle of Excellence award, which is given out to the top Customer Experience IT Service Firm.

Here are five ways to market the WCCXT certification training to your clients:

Professional Services Sector: Target professional services firms such as consulting, legal, accounting, and marketing agencies. Highlight how the WCCXT certification can help them enhance client relationships, improve service delivery, and differentiate themselves in a competitive market where client experience is paramount.
Healthcare Industry: Market the WCCXT certification to healthcare organizations, including hospitals, clinics, and healthcare IT services providers. Emphasize the importance of patient experience and how the training can help healthcare providers elevate their service quality, leading to improved patient satisfaction and loyalty.
Financial Services: Position the WCCXT certification as a valuable asset for banks, credit unions, insurance companies, and financial advisors. Showcase how the training can enhance customer interactions, build trust, and foster long-term relationships in the financial services sector, where customer experience is key to retention and growth.
Hospitality and Tourism: Target hotels, resorts, travel agencies, and tour operators with the WCCXT certification. Highlight how the training can empower hospitality and tourism businesses to deliver exceptional guest experiences, exceed customer expectations, and gain a competitive edge in a highly competitive industry driven by customer satisfaction and reviews.
Retail and E-commerce: Market the WCCXT certification to retail chains, online retailers, and e-commerce platforms. Showcase how the training can help retailers create memorable shopping experiences, improve customer loyalty, drive repeat business, and stand out in a crowded marketplace where customer experience influences purchasing decisions.

By customizing the messaging and value proposition of the WCCXT certification to resonate with the specific needs and challenges of each industry, you can effectively expand your target market and attract diverse businesses looking to prioritize and excel in customer experience.

CXEA

Register for the same academy that Debi Bush attended: The Customer Experience Executive Academy

Learn more about the CXEAcademy

Schedule a call to discuss registration

Also enrolling:

leadership academy

Learn to build a culture you love by hiring and retaining employees you love.

Learn more about the EXEAcademy

Schedule a call to discuss registration

You Can Still Register for Leading The Experience Revolution

Two Day Event

Oct. 28: Customer Experience Journey Mapping 12:00-3:00 PM ET (receive the recorded playback)

Nov. 4: Employee Experience Journey Mapping 12:00-3:00 PM ET (join live)

Register up to 5 team members for the introductory price of ~~$779~~ $249

View John DiJulius and Dave Murray as they explain more, and what you’ll learn: 👇👇

Register Now to Create Signature Experience Journey Maps That Retain Your Customers and Employees

During these livestream workshops, The DiJulius Group will guide you in creating a distinct brand experience that will keep your customers and employees engaged.

What’s Included:

Registration for two workshops, up to 5 team members at one price, $249
Full access to both workshops. You will work on building your Customer experience journey map during the Oct. 28th event and your Employee experience journey map on Nov. 4th.
Digital workbooks for each workshop with download for each registrant
Replay of both workshops, post event, with 4 weeks access to each
Support post-event; you will have access to a live one hour zoom Q&A one week post event to ensure you are implementing properly

Register Now for only $249

Looking for a Keynote Speaker?

Bring John DiJulius in to your team or event!

Take advantage of special savings when John is in your area.

See schedule below, or Email Claudia for details or to be alerted when John is in your area.

John Stage min 3 1024x576 1

November:
11/4 – Livestream workshop (Open to public)
11/11 – Columbus, OH
11/13 – Los Angeles, CA
11/14 – Los Angeles, CA
11/19 – Dallas, TX
11/20 – Dallas, TX
11/21 – Canton, OH
December:
12/10 – 12/13 Cleveland, OH (EX Academy Open to the public)
12/12 – Middlebury, IN

2025

January:
1/28-1/30 – Cleveland, OH (CX Academy Open to public)
1/30 – Georgetown, TX
February:
2/3 – Boca Raon, FLA
2/5 – Millersburg, OH
March:
3/11 – 3/1 Cleveland, OH (EX Academy Open to the public)
3/21 – Nashville, TN
April:
4/8 – 4/10 – Cleveland, OH (CX Academy Open to public)
May:
5/5 – 5/6 – San Antonio, TX