The Top Soft Skills To Train Your Employees | The DiJulius Group

Customer service and soft skills are not common sense, they are not innate, and people are not born with them. The quality of your customer service, and the level of your organization’s customer service, comes down to one thing and one thing only: The service aptitude of every employee you have.  The most critical component in building a world-class customer experience culture is the service aptitude of every individual employee in your company.


Service Aptitude: A person’s ability to recognize opportunities to meet and exceed  customers’ expectations, regardless of the circumstances.


Service aptitude does not apply to the technical or operational side of the experience, which is also a critical part of a company’s customer service. Service aptitude represents the hospitality side only, how an employee makes another person feel.


7 Soft Skills All Your Employees Should Be Trained On

There are seven key interaction traits that determine a person’s service aptitude competency.

  1. Compassion & Empathy

Compassion is the ability to feel for another living being, which results in your desire to help. Having strong empathy to a customer’s situation, seeing and understanding it from their perspective, and walking in their shoes.

  1. Enthusiastically Engaging & Warm

Employee is obviously happy in what they do and whom they are doing it for. He or she beats the greet; seeks eye contact and smiles from long distances. Immediately puts the customer at ease by being friendly, cheerful and caring.

  1. Driven By A Purpose to Serve

Someone who intentionally focuses on the experience of the person they are serving above anything else.

  1. Own It

Does whatever it takes to ensure the customer leaves happy with their experience. Acts with the same care and thoughtfulness an owner of the company would.

  1. Charitable Assumption

Acts as if no customer has bad intentions. Does not want to punish 98% of your customers for what you are afraid that 2% might do.

  1. Must Be Present To Win

Always 100% in the moment of the person they are interacting with.

  1. Go Above & Beyond

Constantly looking and capitalizing on ways to surprise and delight customers.

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We are now accepting applications for the 2019 Customer eXperience Executive Academy (CXEA). Having worked with the top Customer Service organizations in the world, The DiJulius Group’s Customer eXperience Executive Academy (CXEA) gives you both theoretical and practical eXperience on how to elevate the levels of service at your company.

Certified Customer eXperience ExecutiveWith the need for rapid growth of the Customer eXperience Executive in businesses today, the Customer eXperience Executive Academy uses the X Commandments Methodology, which covers all facets and responsibilities that fall under Customer eXperience. Unlike any other institution, the CXEA’s focus, strictly on the Customer eXperience, prepares leaders to champion change at any company, regardless of industry.

About The Author

John DiJulius

John R. DiJulius is a best-selling author, consultant, keynote speaker and President of The DiJulius Group, the leading Customer experience consulting firm in the nation. He blogs on Customer experience trends and best practices.