Spend less on advertising
April 03, 2013 | By: John DiJulius
Spend less on advertising &ndash Research has shown that world-class Customer service organizations spend less on advertising than the rest of their industry. Why? Because they have an unpaid sales force &mdash their existing Customers. See: Smoking Gun blog post Brand Evangelists – Carter Mario Law Firm, specializing in personal injury, has six locations throughout… Read Full Article
Store Charges Customers ‘Just Looking’ Fee
April 03, 2013 | By: John DiJulius
Store Charges Customers ‘Just Looking’ Fee – A store has had it with Customers walking around the store without buying anything. As a result, Redditor Barrett Fox posted a picture of a sign informing shoppers of a new “just looking fee” at a specialty food store in Brisbane, Australia. The fee is $5.00. I can’t… Read Full Article
Company Policy Results in Customer’s Death
March 20, 2013 | By: John DiJulius
Company crutch – By now you know my stance on company policy. They are an old paradigm and Customer’s biggest point of frustration. Management creates policies to punish 98% of Customers for what 2% may try to get away with. When company policy went too far – You are not going to believe what you… Read Full Article
Insulate your VIP’s
March 14, 2013 | By: John DiJulius
Protect and preserve your core Customers – “The cost of losing your core Customers and trying to get them backwill be much greater than the cost of investing in them and trying to keep them,” says Howard Schultz president of Starbucks Coffee. Starbucks Gold card program is one of the best VIP/loyalty programs I have… Read Full Article
