Hallmark testing service aptitude
April 18, 2013 | By: John DiJulius
Hallmark testing for high service aptitude – Amy Mendenhall, Customer Experience Manager at Hallmark Cards Inc., recently shared with me (see below a sample question and the results of how people answered) how she tests the service aptitude on a weekly basis of their store managers by sending out polling questions. Click here to see… Read Full Article
Do you know your maid’s name?
April 18, 2013 | By: John DiJulius
Ultimate Service Aptitude Test – I recently came across a great way to test if a person has that service DNA, which can be used on interviews as well as just in life by asking them if they can tell you the first name of the janitor at their school, or landscaper, or housekeeper at… Read Full Article
No Problem is Big Problem
April 11, 2013 | By: John DiJulius
LA restaurant tweets Customer’s names that are no shows – The Beverly Hills restaurant is now publicly shaming people who “no-show” reservations by tweeting and Facebooking the names of offending Customers. Red Medicine tweeted the full names of people who failed to show for their reservation. “Hi Kyle Anderson (323), I hope you enjoyed your… Read Full Article
OnStar: Baby Locked In Car
April 11, 2013 | By: John DiJulius
OnStar doesn’t help a non-subscriber who locked baby in car – A Customer had a vehicle with General Motors’ OnStar system that provides emergency and roadside assistance; however, this Customer decided not to continue to subscribe to the service. Then she accidentally locked her purse, car keys, and her infant daughter, in the car. When… Read Full Article
Spend less on advertising
April 03, 2013 | By: John DiJulius
Spend less on advertising &ndash Research has shown that world-class Customer service organizations spend less on advertising than the rest of their industry. Why? Because they have an unpaid sales force &mdash their existing Customers. See: Smoking Gun blog post Brand Evangelists – Carter Mario Law Firm, specializing in personal injury, has six locations throughout… Read Full Article
