The Friction Tax: Are You Trapping Customers? Episode 264
July 30, 2026 | By: John DiJulius
The Customer Friction Tax: Are You Trapping Customers? Signing up takes less than a minute. Canceling takes 45. The cancellation button is buried. Customer support is difficult to reach. Returning a product requires multiple steps. A “retention specialist” keeps a customer on the phone until surrender feels easier than leaving. That is more than poor… Read Full Article












