Category: Service Aptitude
A person’s ability to recognize opportunities to exceed Customers’ expectations, regardless of the circumstances.
The 20% Rule Every CEO is Ignoring
June 15, 2026 | By: John DiJulius
The Stat That Should Stop Every CEO in Their Tracks Here’s a number I keep coming back to: companies with satisfied employees achieve a 20% higher customer satisfaction rate. Not 2%. Not a rounding error. Twenty percent. 2026 job satisfaction analysis that compiled data across thousands of organizations. And yet, when I walk into most... Read Full ArticleSame Sky. Opposite Outcomes. What Delta’s Record Quarter Tells You About Competing on Experience.
June 15, 2026 | By: John DiJulius
While Spirit Airlines Collapsed in May 2026, Delta Posted $14.2 Billion in Revenue. The Difference Was Never About Price. Two Airlines. One Month. Everything You Need to Know About Competing on Experience. In April 2026, Delta Air Lines reported a record March quarter with $14.2 billion in total revenue — up 9.4% from the same... Read Full ArticleAmazon Calls Itself “Customer Obsessed.” Then It Cut 30,000 People Who Served Those Customers.
June 08, 2026 | By: John DiJulius
When Your Brand Promise and Your Internal Culture Point in Opposite Directions, Your Customers Feel the Gap The Most Ironic Headline in Business Right Now Amazon has now cut nearly 30,000 corporate roles since late 2025 — its largest workforce reduction in company history. Thousands of those roles were in customer service, human resources, and... Read Full ArticleHarvard Business Review Just Validated Everything I’ve Been Teaching for 25 Years.
May 26, 2026 | By: John DiJulius
The May/June 2026 Cover Story on Customer Loyalty Says “Good” Is Not Good Enough. Here’s How to Get to “Love.” Harvard Just Said What I’ve Been Saying Since 1998 The May/June 2026 issue of Harvard Business Review landed on my desk this week, and I want to be direct with you: I read the cover... Read Full ArticleThe Lazy Way Out: Why Your Customer Experience Inconsistency Is a Leadership Problem, Not a People Problem
May 04, 2026 | By: John DiJulius
What Marc Benioff’s Callout of His Fellow CEOs Reveals About Building a Turnkey System for Consistency Marc Benioff Said Something This Week That Every Leader Needs to Hear On April 7th, Salesforce CEO Marc Benioff went on record with a take that made headlines across the business world. Speaking about the wave of tech layoffs... Read Full ArticleTariffs Are Scaring Your Customers Into Shopping on Price. Here’s How You Win Anyway.
April 13, 2026 | By: John DiJulius
Your Customers Are Scared. What Are You Going to Do About It? I’ve been in the customer experience business for over 25 years. I’ve consulted through recessions, a global pandemic, and more rounds of “unprecedented uncertainty” than I can count. But what’s happening right now, in April 2026, is one of the most important moments… Read Full Article
The Buc-ee’s Paradox: How America’s Cult Convenience Store Earned an “F” While Everyone Still Loves It
April 06, 2026 | By: John DiJulius
When expansion moves faster than your service culture, the cracks always show up in the customer relationship — not the clean restrooms. A look at what Buc-ee’s BBB “F” rating really means, and the five steps every scaling brand must take before it’s too late. ▪ THE NEWS — MARCH 2026 The Better Business Bureau… Read Full Article
What Are the Top Service Trends CEOs Can’t Ignore?
March 30, 2026 | By: John DiJulius
Why the Companies Rushing to Replace People with AI Are Already Reversing Course The Research That Confirms What I’ve Been Saying for Years I’ll be honest — I wasn’t surprised when I read this. But I was glad the data finally caught up. According to new research from Gartner released in February 2026, half of… Read Full Article
Your AI Customer Service Strategy Is Driving Customers Away. Here’s How to Fix It.
March 02, 2026 | By: John DiJulius
The AI customer service backlash isn’t about the technology. It’s about what companies are using it for. Here’s the headline that should terrify every C-suite executive in America: according to a January 2026 Kinsta/Propeller Insights survey of over 1,000 U.S. consumers, 93.4% prefer talking to a human over AI for customer service. Nearly 50% would… Read Full Article












