Category: Nonnegotiable Standards
Experiential standards everyone must follow. Have nonnegotiable experiential standards for each stage of the organization’s Customer experience cycle. These experiential standards allow employees to provide a consistent engaging experience that is unlike the majority of competitors. Employees must consistently execute each of these standards.
Peloton Just Posted Its First Profit in Company History. Their Customers Are Still Furious.
August 18, 2026 | By: John DiJulius
How a Brand Can Fix Its Balance Sheet While Losing the Trust That Built It — and What Every Leader Needs to Learn From It Two Headlines About Peloton. One Brand. Completely Different Stories. In May 2026, Peloton reported its first-ever full-year net profit in company history — $23.2 million in trailing twelve-month net income... Read Full ArticleSame Sky. Opposite Outcomes. What Delta’s Record Quarter Tells You About Competing on Experience.
June 15, 2026 | By: John DiJulius
While Spirit Airlines Collapsed in May 2026, Delta Posted $14.2 Billion in Revenue. The Difference Was Never About Price. Two Airlines. One Month. Everything You Need to Know About Competing on Experience. In April 2026, Delta Air Lines reported a record March quarter with $14.2 billion in total revenue — up 9.4% from the same... Read Full ArticleThe Lazy Way Out: Why Your Customer Experience Inconsistency Is a Leadership Problem, Not a People Problem
May 04, 2026 | By: John DiJulius
What Marc Benioff’s Callout of His Fellow CEOs Reveals About Building a Turnkey System for Consistency Marc Benioff Said Something This Week That Every Leader Needs to Hear On April 7th, Salesforce CEO Marc Benioff went on record with a take that made headlines across the business world. Speaking about the wave of tech layoffs... Read Full ArticleTariffs Are Scaring Your Customers Into Shopping on Price. Here’s How You Win Anyway.
April 13, 2026 | By: John DiJulius
Your Customers Are Scared. What Are You Going to Do About It? I’ve been in the customer experience business for over 25 years. I’ve consulted through recessions, a global pandemic, and more rounds of “unprecedented uncertainty” than I can count. But what’s happening right now, in April 2026, is one of the most important moments… Read Full Article
The Buc-ee’s Paradox: How America’s Cult Convenience Store Earned an “F” While Everyone Still Loves It
April 06, 2026 | By: John DiJulius
When expansion moves faster than your service culture, the cracks always show up in the customer relationship — not the clean restrooms. A look at what Buc-ee’s BBB “F” rating really means, and the five steps every scaling brand must take before it’s too late. ▪ THE NEWS — MARCH 2026 The Better Business Bureau… Read Full Article
What Are the Top Service Trends CEOs Can’t Ignore?
March 30, 2026 | By: John DiJulius
Why the Companies Rushing to Replace People with AI Are Already Reversing Course The Research That Confirms What I’ve Been Saying for Years I’ll be honest — I wasn’t surprised when I read this. But I was glad the data finally caught up. According to new research from Gartner released in February 2026, half of… Read Full Article
What Target’s Brand Collapse Teaches Every CEO About Culture, Identity, and the Frontline
March 16, 2026 | By: John DiJulius
What the fall of one of America’s most beloved retail brands teaches every CEO about culture, identity, and the one thing no restructuring plan can fix. There used to be a joke that only insiders understood. Customers didn’t say they were going to “Target.” They said they were going to “Tarzhay” — the faux-French pronunciation… Read Full Article
Your Customers Aren’t Tired of Subscriptions. They’re Tired of Being Lied To.
February 20, 2026 | By: John DiJulius
How subscription price increases exposed the companies that forgot what a promise means. On February 2, 2026, anime streaming service Crunchyroll raised prices across all tiers for North American subscribers. The Fan Tier jumped from $7.99 to $8.99. The Mega Fan Tier went from $9.99 to $11.99. And the Ultimate Fan Tier climbed from $14.99… Read Full Article
Your Signature Experience Is Not a Perk. It’s the Product
February 17, 2026 | By: John DiJulius
What Every CEO Can Learn from Southwest Airlines Right Now. On January 27, 2026, Southwest Airlines boarded its last open-seating flight. Passengers who had flown Southwest for decades lined up one final time without knowing which seat they would sit in. By the next morning, the airline that had been defined for 53 years by… Read Full Article












