Has Tipflation Reached a Tipping Point


Picture1, The DiJulius Group

Yes, I am jumping on the tipping bandwagon. Everyone is doing it. Not only has the average tipping percentage increased dramatically, but who we tip has expanded. It appears more people and businesses are requesting and expecting a tip these days. It doesn’t matter if you are picking up an order to go, or a cashier is ringing out items you selected to purchase. The employee spins the iPad around asking us how much we would like to tip. Consumers feel pressured to not only tip, but tip well, with the employee standing there watching. This is known as “guilt-tipping”.

Tipflation and tip creep are terms to describe the United States recent widespread expansion of gratuity to more industries, as opposed to being traditionally only prevalent in full-service restaurants.

The most frustrating part is how businesses are trying to put the burden on their customers to providing their employees a livable wage. We no longer reward excellent service with a generous tip. The increase in asking customers to tip is causing a poor customer experience.

*Related – “Shrinkflation”: Learning to Recognize And Navigate The Customer Service Recession



DoorDash is working the “guilt-tipping” movement. Recently DoorDash has started sending out an alert to their customers, who choose not to tip, that says, “Orders with no tip might take longer to get delivered — are you sure you want to continue?”

The app also shares this alert to customers, “Dashers can pick and choose which orders they want to do,” says the alert, which refers to its delivery drivers as Dashers. “Orders that take longer to be accepted by Dashers tend to result in a slower delivery.”

One DoorDash driver shared with Business Insider that his earnings have plummeted over the past five years and DoorDash pressuring customers to tip has not helped his earnings. Since the announcement of the no-tip warning, he’s noticed a drop in tips, he said. “It’s pretty crappy that they’re turning on us,” he said of DoorDash. “I do feel like the customer should tip us a bit better. But at the same time, DoorDash should pay us better.”

Earlier this year, DoorDash started sending messages encouraging their customers about tipping their drivers more. These messages told customers that they could increase tips for 30 days after a delivery.


DiJulius CVR 3D NEW, The DiJulius Group

Get your entire team aligned with executing a world-class customer experience.

A case of The Customer Service Revolution book is on sale 60% off!


Podcast 134: Turn Angry Customers into Brand Evangelists


2024 CXE Academy Class kicks off in January

CXE Academy Testimonial, The DiJulius Group
Brian Cygan, CEO, The Exercise Coach

The CXO (Chief eXperience Officer) has been one of the fastest growing positions in corporate America over the last decade. The Customer Xperience Executive Academy (CXEA) is like a master’s degree in Customer Experience. The Customer Experience Executive Academy course is a 12-month part-time rigorous program. Training will occur in the classroom, in businesses, and virtually through scheduled calls and webinars. The CXE student is required to attend quarterly intensive training sessions and participate in virtual meetings.

Contact claudia@thedijuliusgroup.com to learn more.



Upcoming Webinars:

December 7, 2023 11:00am EST:  8 Best Practices World-Class Organizations Do Consistently

JRD3 Webinar, The DiJulius GroupRegister for this webinar with John DiJulius and you’ll gain insights into the significance of Ubuntu in today’s business landscape and why it’s crucial. You’ll also discover the top misconception CEOs have about Customer Experience (CX), explore the four powerful soft skills, and learn strategies to minimize employee turnover. Additionally, you’ll delve into the importance of avoiding client surprises, the transformative potential of purpose, and how a robust service recovery process can serve as your ultimate customer loyalty strategy. Finally, you’ll uncover the interconnected relationship between employee experiences and customer perceptions.


December 12, 2023 1:00pm EST:  The Employee Experience Revolution

Dave Webinar, The DiJulius GroupRegister to hear Dave Murray share how to become the best professional decision of your employees’ lives. This content comes from the new book John and Dave co-authored titled The Employee Experience Revolution, coming out in 2024. The “Great Resignation”, “Quiet Quitting”, and “Cancel Culture” are not indictments on employees, but rather, business leaders’ lack of focus on truly caring for the people who are under their command. Today’s employees are more selective than ever regarding who they will work for; they are insisting that companies and their leaders help them live the right life. That is how you build a world-class culture.



Follow John on Tiktok, Instagram, or Youtube

Tiktok, The DiJulius Group John IG Post, The DiJulius Group John IG Post 1, The DiJulius Group


About The Author

John DiJulius

John R. DiJulius is a best-selling author, consultant, keynote speaker and President of The DiJulius Group, the leading Customer experience consulting firm in the nation. He blogs on Customer experience trends and best practices.