Good at Their Job. Killing Your Culture.

May 19, 2026 | By: John DiJulius
Two Employees Every Leader Is Afraid to Confront — and the Framework That Changes Everything A Leadership Study That Put a Number on Something I’ve Known for Decades A recent piece in CEOWORLD Magazine on courageous leadership included a finding I want every leader to sit with. Eighty-six percent of employees believe courageous leadership is... Read Full Article

Spirit Airlines Is Gone. I’ve Been Saying This Would Happen for Years.

May 11, 2026 | By: John DiJulius
The Brutal Lesson Every Business Leader Needs to Learn From the Airline That Bet Everything on Cheap — and Lost I’m Not Going to Pretend I’m Surprised Spirit Airlines ceased all operations on May 2, 2026. Seventeen thousand employees lost their jobs overnight. Thousands of passengers were stranded mid-trip with no customer service to call,... Read Full Article

The Lazy Way Out: Why Your Customer Experience Inconsistency Is a Leadership Problem, Not a People Problem

May 04, 2026 | By: John DiJulius
What Marc Benioff’s Callout of His Fellow CEOs Reveals About Building a Turnkey System for Consistency Marc Benioff Said Something This Week That Every Leader Needs to Hear On April 7th, Salesforce CEO Marc Benioff went on record with a take that made headlines across the business world. Speaking about the wave of tech layoffs... Read Full Article

“I Hate AI Chatbots.” — And Why That’s the Best News Your Team Has Heard All Year

April 27, 2026 | By: John DiJulius
How to Inspire Buy-In from Employees Who Think Great Service Doesn’t Matter Anymore Three Words That Dominated Headlines This Week “I hate chatbots.” That was the headline on CNBC’s April 1st story that went viral this past week. And honestly? I wasn’t surprised by a single word of it. I’ve been saying some version of... Read Full Article

“Back to Starbucks” Is Working. Here’s the Leadership Lesson Behind It.

April 20, 2026 | By: John DiJulius
How One Brand’s Comeback Reveals the Answer to Modeling the Behaviors You Want to See I’ll Be Honest With You About Starbucks I have a complicated relationship with the Starbucks story right now. On one hand, I’ve spent 25 years holding them up as one of the greatest customer experience organizations ever built. I helped... Read Full Article