The Advantage No One Can Copy: Making Service Your Ultimate Differentiator

January 20, 2026 | By: John DiJulius

How to build a customer experience strategy that creates competitive advantage through systems competitors can’t duplicate—featuring proven frameworks from companies like Starbucks, KeyBank, and Domino’s. You’ve seen it happen. A competitor launches a new app feature on Monday. By Friday, three others have rolled out something similar. Someone drops their prices, and suddenly everyone’s in… Read Full Article

What Every Business Can learn from Chewy.com about the ROI of Customer Experience, Plus Much More…

December 02, 2025 | By: John DiJulius

This week’s Customer Experience Microlearning The Greatest Gift We Can Give to Others. Share with your team! *Register for the Class of 2026 Customer Experience Executive Academy starting in January CX + AI Today, many grocery store chains offer their customers an app that indicates the aisle and shelf location of products. I love this…. Read Full Article

How a Grocery Store is offering Smart Carts & Slow Lanes, Plus Much More…

November 17, 2025 | By: John DiJulius

“If you can be in a bad mood for no reason, you might as well be in a good mood for no reason,” –Alex Hormozi The Greatest Skill Any Person Can Develop I love this 30-second video clip by Alex Hormozi, in which he shares what he considers the greatest skill one can develop. I… Read Full Article

A CX Unicorn: World-Class Hospitality Law Firm, Plus Much More…

November 07, 2025 | By: John DiJulius

One of the Most Important New Books to Come Out Having three young adult sons and seeing how different and complicated their lives are compared to my life at the same age, I am really excited about this new book. My favorite podcaster, Scott Galloway, has just released a timely new book,Notes on Being a… Read Full Article

The One Word Philosophy that Can Change How We Work, Live, and Lead, Plus Much More…

October 27, 2025 | By: John DiJulius

Get Gifting Right Too many companies send generic gifts (company swag or a Starbucks gift card) out to their clients as thank-you gifts. If you want to stand out, get gifting right, you need to personalize your gifts. Watch the following 60-second video on how we WOWed Jesse Cole, founder of the Savannah Bananas, someone… Read Full Article

As Traditional Reading Declines, What are the Drawbacks? Plus Much More…

October 13, 2025 | By: John DiJulius

Chewy’s Legendary Above & Beyond Story Congratulations to the CXEA Class of 2025 We are thrilled to congratulate the following executives who just graduated from our Customer eXperience Executive Academy: Ty Smalstig, Director of Member Assistance at PSECU, Alicia Anderson, Human Resource and Talent Acquisition Business Partner Manager at PSECU, Steven Olson and Captain Teddy… Read Full Article

Rolling Out New Customer Experience Training in a Hybrid Work World

August 29, 2025 | By: Dave Murray

Rolling out new Customer Service content to an entire organization has never been simple—and today’s hybrid workplaces make it even more complex. With employees splitting time between remote work and the office, the challenge is no longer “What do we share?” but also “How do we reach everyone effectively?” One organization, PSECU (Pennsylvania State Employees… Read Full Article

Costco’s Insane Return Policy Correlates with Insane Growth

July 22, 2025 | By: John DiJulius

Costco’s strong reputation for customer service likely played a key role in its recent membership surge, adding approximately 5 million new members between 2023 and 2024. As of its fiscal Q2 2025 earnings call in March, total membership surpassed 78 million. Following this growth wave, Costco plans to open 29 new locations in 2025. One… Read Full Article

Making Every Moment Matter: How KeyBank Transformed Culture and Client Experience and Continues to Break Records

May 30, 2025 | By: Dave Murray

Overview KeyBank’s “Moments Matter” initiative exemplifies a holistic and sustainable cultural transformation that has significantly improved employee engagement and client loyalty. Spearheaded by Victor Aranda and championed by executive leadership, this initiative aligns organizational behavior with strategic goals through a thoughtful and multi-dimensional approach. Challenge In a competitive banking landscape, KeyBank sought to differentiate itself… Read Full Article

Mastering the Norm Factor

May 23, 2025 | By: John DiJulius

On May 20, 2025, at the age of 76, George Wendt, the beloved actor who played Norm Peterson, passed away. Norm played a pivotal role in my career. The original title of my first book was Mastering the Norm Factor, referring to the popular 90’s sitcom “Cheers,” based on a bar in the Boston area,… Read Full Article