The New Starbucks Customer Experience Blueprint and More…

September 26, 2025 | By: John DiJulius

Great Employee Engagement Survey Question I love the following question to measure employee morale: On a scale of 1-5 (5 being the best), how do you feel on Friday at 6 pm? On a scale of 1-5 (5 being the best), how do you feel on Sunday at 6 pm? Obviously, it is unrealistic to… Read Full Article

Customer Engagement is a Contact Sport and Much More…

September 12, 2025 | By: John DiJulius

Spirit Airlines Files for Bankruptcy, Again It doesn’t matter how cheaply you sell your services and products; customers will not buy from you if your customer service is lousy. Spirit Airlines, the most hated brand in the US,  has filed for Chapter 11 bankruptcy protection for the second time in less than a year. This… Read Full Article

Do You Really Need a CRM Degree?

August 29, 2025 | By: John DiJulius

Do You Really Need a CRM Degree?  Here’s a Better Alternative… When CX business leaders consider advancing their careers, one option that often comes up is pursuing a customer relationship management (CRM) degree. After all, customer experience has become a top differentiator in today’s market, and organizations that excel in building relationships gain a significant… Read Full Article

Rolling Out New Customer Experience Training in a Hybrid Work World

August 29, 2025 | By: Dave Murray

Rolling out new Customer Service content to an entire organization has never been simple—and today’s hybrid workplaces make it even more complex. With employees splitting time between remote work and the office, the challenge is no longer “What do we share?” but also “How do we reach everyone effectively?” One organization, PSECU (Pennsylvania State Employees… Read Full Article

The Demise of Face-to-Face Interactions has led to a Customer Service Crisis

August 22, 2025 | By: John DiJulius

We used to go to dinner, but now we order through apps like DoorDash. We used to go to the stores, but now we buy online. We used to work in offices, but now we work from home. We used to meet potential dating partners at social events, but now we swipe right on dating… Read Full Article

underdog spirit

How To Keep The Underdog Spirit Alive In Your Culture As Your Organization Grows

October 14, 2024 | By: John DiJulius

The Future of CX has never looked Brighter We would like to congratulate the graduating class of Customer eXperience Executive Academy (CXEA) 2024! During this part-time, twelve month program, graduates were trained to design, lead, and manage the customer experience their companies deliver.  Each completed a capstone project and attended intensive quarterly sessions where they… Read Full Article

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Customer Journey Map

April 29, 2024 | By: John DiJulius

Using Customer Journey Mapping to Create Your Brand’s Signature Experience What is a Customer Journey Map, and why do you need one? Discover the importance of a customer journey map and how to build one, plus examples and templates to create your own.  A well-thought-out customer journey map will enable you to establish a signature… Read Full Article

Retail strategy by John DiJulius

Retail Strategy: Experience, Experience, Experience

March 04, 2024 | By: John DiJulius
When it comes to retail strategy, the three most important words are no longer location, location, location. They are now experience, experience, experience! For the last century, the phrase "location, location, location" has always been the number one retail strategy of brick & mortar brands. Where your business was located trumped nearly everything else. A... Read Full Article

E-Commerce Business Strategies: Zero Risk in the Digital Age

February 16, 2024 | By: Cal DiJulius

In the electrifying realm of e-commerce, a single click can whisk your desired products to your doorstep. Thus, the concept of “zero risk” has taken on a whole new dimension. As a customer experience consultant working with e-commerce businesses, I’ve witnessed firsthand the metamorphosis of customer satisfaction in this landscape. While traditional customer service still… Read Full Article

How to Become One of the Top Customer Satisfaction Companies

February 13, 2024 | By: John DiJulius

How Satisfied Are Your Customers? Forbes’ latest ranking, “Best Customer Service,” highlights the companies that, according to consumer feedback, stand out with high customer satisfaction scores for delivering exceptional service in the United States.  These are companies who also have significant brand loyalty. “Customer service is one of those areas that has historically been viewed… Read Full Article