The 10 Commandments: Your Complete Operating System for World-Class Customer Experience

February 10, 2026 | By: John DiJulius

How leading brands like Starbucks, Chick-fil-A, and Nestlé use this proven methodology to eliminate inconsistency, reduce customer churn, and build cultures competitors can’t copy. You’ve read the books. Attended the conferences. Highlighted the best practices. Your team is nodding along in agreement. But six months later, nothing has actually changed. Your customer experience is still… Read Full Article

Building True Customer Loyalty: The Power of Small Gestures

February 02, 2026 | By: John DiJulius

How world-class companies create lasting customer loyalty through intentional details, not expensive reward programs—featuring proven strategies from Ritz-Carlton, Starbucks, and hospitality leaders. Your competitor just launched a flashy new loyalty program. Points, tiers, exclusive perks. Your leadership team is nervous. Should you match it? Go bigger? Offer deeper discounts? Here’s what most leaders miss: The… Read Full Article

The Advantage No One Can Copy: Making Service Your Ultimate Differentiator

January 20, 2026 | By: John DiJulius

How to build a customer experience strategy that creates competitive advantage through systems competitors can’t duplicate—featuring proven frameworks from companies like Starbucks, KeyBank, and Domino’s. You’ve seen it happen. A competitor launches a new app feature on Monday. By Friday, three others have rolled out something similar. Someone drops their prices, and suddenly everyone’s in… Read Full Article

How to Make Your Customers Feel Like Your #1 Priority

January 12, 2026 | By: John DiJulius

An Above & Beyond Story that Literally Saved a Customer’s Life Check out this incredible story of a Florida chef searching for his loyal customer who hadn’t been in. *Related – 5 Customer Experience Strategies For 2026 This Week’s Customer Experience Microlearning Have your team answer these three questions to focus on building a consistent,… Read Full Article

5 Customer Experience Strategies for 2026

January 05, 2026 | By: John DiJulius

One constant I have heard repeatedly this past year is that customers’ expectations have never been higher. I totally disagree. I believe customers are less tolerant of poor service and are more willing to voice their frustration and switch brands faster than ever. Customers are tired of the customer service recession. They have had to… Read Full Article

Building Leadership Capabilities in the Employee Experience Era

December 15, 2025 | By: Dave Murray

How today’s top organizational challenge becomes your greatest competitive advantage According to recent research from Blanchard Companies, the #1 business challenge organizations face today is building leadership capabilities, surpassing concerns such as supporting agility (36%), boosting performance (31%), improving retention (23%), and managing the workforce impact of AI (21%). This confirms a truth many organizations… Read Full Article

Are You Getting Enough Customer Complaints? Plus Much More…

December 09, 2025 | By: John DiJulius

KLM Provides Excellent CX to Non-KLM Passengers KLM Royal Dutch Airlines is the national airline of the Netherlands and is renowned for its excellent customer experience. However, you have to fly KLM to experience it. That is why, for one week, KLM decided to help out all travelers, including those who don’t fly with KLM…. Read Full Article

What Every Business Can learn from Chewy.com about the ROI of Customer Experience, Plus Much More…

December 02, 2025 | By: John DiJulius

This week’s Customer Experience Microlearning The Greatest Gift We Can Give to Others. Share with your team! *Register for the Class of 2026 Customer Experience Executive Academy starting in January CX + AI Today, many grocery store chains offer their customers an app that indicates the aisle and shelf location of products. I love this…. Read Full Article

How a Grocery Store is offering Smart Carts & Slow Lanes, Plus Much More…

November 17, 2025 | By: John DiJulius

“If you can be in a bad mood for no reason, you might as well be in a good mood for no reason,” –Alex Hormozi The Greatest Skill Any Person Can Develop I love this 30-second video clip by Alex Hormozi, in which he shares what he considers the greatest skill one can develop. I… Read Full Article

Redefining Customer Experience in Healthcare, Plus Much More…

October 20, 2025 | By: John DiJulius and Dave Murray (Co-Author)

Is Customer Experience Broken? According to a recent report from WSJ Intelligence and Code and Theory: 93% of C-suite executives surveyed say their organization’s customer experience (CX) is “broken.” At the same time, 94% say that CX strategy contributes directly to business success. Reasons Why CX is Broken for so Many Brands The report shared the significant reasons… Read Full Article